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      Growth Marketing Manager Interview

      6 Nov 2024
      Anonymous interview candidate
      No offer
      Negative experience
      Difficult interview

      Application

      I interviewed at Demyst

      Interview

      The whole experience was weird, and humiliating. These are are some of the most arrogant people I have come across. Interview 1: I applied and was contacted by a talent acquisition guy who didn't turn on his camera. Anyway, I went on with the call and was told I will have an interview with their sales guy. Interview 2: Interview with the sales guy went okay. They claimed they didn't have a marketing team which showed on their website which was poorly managed. Part of the website had a different look and feel (like confluence) and a few links werent working. The interview was discussing how I would approach growth, engagement, different segments and so on. They had a B2C platform that they were talking about a lot. The website for the new platform wasnt working which I highlighted during the call. I was advised there will be an exercise about Python (for a marketing role). I told them I wasn't a data scientist even through I have used python in the past for basic data analysis. Task 1: I had a bad feeling about the task. I got the task with deadline few days away. Next morning, I had another email from their TA guy asking if I were interested and wanted to work on the task. I confirmed and went through the task that did NOT make any sense. The task was to create a python script that connects to Ahrefs API/Moz/SEMrush, pulls out data of top 10 competitors of a website, analysis based on performance, search results and backlinks, and then wanted a visualisation dashboards highlighting all these key metrics. Simply put, from a marketing perspective, the task was illogical. They assumed the candidate has all the relevant tools, paid subscriptions and to get that level of data they wanted. I worked till it stopped making sense, I mailed the TA that I wanted to have a call share the progress I made. The TA confirmed they received feedback from other candidates as well saying this is out of scope, it doesnt make sense, or you need a data scientist / coder for this job and not a marketer. Outcome: I was told they received the feedback and understand it did not make sense, and will come back with a different task. For now, I had wasted 2 days on the task. They mailed saying they 'deliberately' gave a task that didn't make sense to gauge whether the candidate would figure it out or not. They wanted to see if the candidate can take technical requirements and discuss them with the engineering team (basically it was a technical task, not a marketing task as per email). I felt humiliated after spending 2 days on something that was not even needed. Task 2: At this point, I felt they're running a monkey show. Task2 was to create a succint strategy for their new B2C tool, I got to work on it again and their website wasnt working after 2 weeks. I tried multiple browsers and let the TA know their website isn't working (which I also mentioned to the sales guy weeks earlier). The reply got was, their website is working and I should try a different browser. The arrogance they had was just wrong. Anyway, their website was working the next day but did not give me anything I needed. I asked the TA again, the website is very basic, and if they can share some more info, it would help improve the output. The info I got was complete fluff (eg they are looking for growth, budget is 6 figure and they want to grow X% next year. I prepared a detailed deck with information I had, created a BAU growth plan for their existing product, new product launch for 90 days out with strategies to engage different audience, channels, the kind of posts, and how they can differentiate ... safe to say, it was a comprehensive business analysis, setting up short and long term goals, areas they can focus on in the next 90 days with a funnel for their new product, what they can do and how they can convert. Interview 3: Was told the interview will be with their head of sales because the role reports into them. Apparently, it was a panel interview including their CEO. I presented and they kept asking specific steps I can take (without them sharing any information / data or anything of substance). I told them the task was to create 'succint' strategy which is presented. If there is more context / data / insights, it will be more detailed. Basically, it felt they wanted a free strategy from the candidates. Outcome: Call ended, and a week later I got a mail saying they won't proceed further (after 3 interviews, 2 tasks). I felt humiliated as they were arrogant, and kept me (and possibly other candidates) jumping over hoops in this process. This shows how messed up their culture is if someone were to join. It would have been chaotic and crazy. If they did offer someone the job, I would feel sorry for them.

      Interview questions [1]

      Question 1

      can you give specific strategy for the platform to be launched in 90 days ?
      Answer question

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