1. Initial phone call interview with the recruiter, very casual.
2. Second phone call with the Account Manager Lead, which was also very casual and just describing my experience and background and what the role is about.
3. Next was a written assignment with 3 case studies, each with about 5 questions. Since I was coming from a different industry (SaaS for Healthcare) and not too familiar with some of the terminology, it required some research on the industry, company and main selling points to complete. They inform you not to spend more than 90 minutes on the assignment, however, to thoughtfully answer each question appropriately and do the research needed, it took me about 4 hours in total.
4. After this, I was invited to come in for an on-site interview lasting about 3 hours. The recruiter sent an email with what was needed to prepare for the on-site. There were 4 parts to the on-site interviews: Technical/Data Model Interview, Mock Discovery Interview, Culture Interview and 1-1 with the CEO. Although everyone was extremely friendly and kind, I want to say that the onsite was somewhat of a disaster due to their expectations:
Technical/Data Model Interview - mock sales pitch to a marketing team lead to demonstrate the value of specific functionality in Heap and how this applies to their end goal and revenue objectives. Extremely difficult as even with general knowledge of the platform from days of studying, it was hard to sell on specifics of the value of Heap, which was just recently learned, while also answering technical questions. Their expectations for an interviewee to know this and judging their qualifications on this is still baffling to me.
Mock Discovery Interview – mock sales pitch to the Product/Engineering team lead for a company where their marketing team was already implementing Heap. My focus was to sell on the benefits of using Heap specific to the Product/Engineering departments. Again, this required a lot of knowledge of their platform and of the industry. Interviewers did not seem to like my general discovery approach and told me I should have asked more specific questions, which to be fair was very good feedback. However, they clearly were looking for a candidate who had more extensive knowledge of their platform, competitors and/or industry, as they noted I should have asked very specific technical questions and noted specific value adds of their product for that department.
Culture Interview – conducted by 2 AM’s where they just wanted to have a casual conversation to discuss what I was looking for in a work environment and things I liked to do outside of work. They were clearly looking to see if my hobbies and interests fit in with their own, and it was clear they didn’t as both interviewers had blank expressions on their faces with no feedback or questions and awkward pauses after I described my interests. I never knew that qualifications for a job included what I do in my free time.
1-1 with the CEO – He was a very nice person and it was a very engaging conversation. He told me a little bit about Heap and their plans for the future and wanted to learn more about me. Overall, I walked him through what I currently do on a daily basis and my career aspiration and why I wanted to join Heap.
With all the preparation and days spent researching and learning their product, I felt it was a bit presumptuous to expect an interview candidate to be able to sell the value of their product and answer specific technical questions related to it. I would have been happy to give them specific examples of situations I have encountered in my current and past roles that exemplified what it means to be a good Account Manager or how I would be a good fit for the role, but they never asked or offered the opportunity for me to discuss this. Having to sell on the value of something just recently learned in an efficient manner was a bit much to ask in a pre-offer interview. This is something that should be learned on the job after the proper training and exposure. At no point in the interview did I get the opportunity to sell myself, my experience and why I would be a good fit for the role. They were too focused on my knowledge of their product. Overall, it was clear that they are looking for a specific candidate who is already working in the industry and has extensive knowledge ready to share, requiring minimal training once hired. Despite their high expectations, the process itself was well organized and everyone was extremely friendly and would recommend anyone who is currently working in the same industry to consider interviewing at Heap.