Life Time Front Desk Associate interview questions

Were unclear about the interview process, which was a casual phone interview then a group interview. I asked why they decided to go a different route and they answered as it was how I portrayed myself. Then I asked for more detail, which is unclear, and saying it all depends on how I portray myself?

Basic interview, ask a bit about yourself, strengths and weaknesses. Had a relaxed and laid back feel to it. Then after interviewing with the department head, you interview with the general manager and he asks you what the Lifetime motto is so it is important to memorize that.