Rate the customer from "Least Important" to "Most Important" .
Customer #1: Walks in store to cool off the heat outside, buys nothing.
Customer #2: Walks in to buy something refreshing to drink, does not look around at all.
Customer #3: your regular customer, spends from $500-$1,000
Customer #4: your true customer, spends from $1,000-$5,000+.