United Rentals Outside-Sales Representative interview questions

Simple application process. A phone iinterview was scheduled for a few days later. Interview was simple and pretty much standard. When asked why I wanted back in sales I replied to increase market share and profits for the branch. I was then asked about my background. When the regional sales manager who was interviewing me found out I had been a regional manager before he asked how much I had increased business for the region in that position. When I replied 56% his tone changed. Even more when he was talking about his region which is a strong region and the lack of double digit growth from year to year. Finally the call ended and I was basically ghosted. No follow up till I pressed the matter. Then the standard "We decided to take a different path" was all I recieved. I even asked for feedback like I do on every bid to see what might have went wrong. Crickets.