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Since we first started back in 1999, we’ve been on a mission to make it easier for people to live well through the delicious goodness of fruit and veg. Nowadays we’re one of Europe’s favourite drinks companies, and we’ve got big ambitions to get a billion more portions of the stuff into people by 2030. It all began with three uni friends, a couple of bins and a small West London music festival. Our founders Rich, Adam and Jon crushed £500 worth of fruit into bottles, and set up a stall with a sign above it that said ‘should we give up our jobs to make these smoothies?’ They asked people to throw their empties in a bin marked ‘yes’ or a bin marked ‘no’. ‘Yes’ won, and innocent was born. Since then we’ve added juices, kids drinks and sparkling blends to our line-up, and we’re always looking for new, tasty ways to help people live well. There's almost a thousand of us all over Europe, doing our bit to keep things heading in the right direction. Have a browse through the tabs below to find out a little bit more about us. Our ambition: a billion more portions of fruit and veg by 2030.
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