Reserved Snapshot
Reserved is the flagship brand of LPP, a Polish family-owned fashion company with over 30 years of experience. Known for its strong presence across Central and Eastern Europe, Reserved made its UK debut in 2017 with a flagship store on London’s iconic Oxford Street.
Our collections are inspired by global fashion trends and designed with a deep understanding of our customers’ evolving lifestyles. At the heart of our brand is a passion for helping people express their individuality through style—celebrating freedom, beauty, and creativity.
What drives us forward? Our FAST values:
FIRE–FUELLED | AMBITION–DRIVEN | SUCCESS–FOCUSED | TRUST–BASED
These values are more than words—they shape our culture of responsibility, trust, and growth. Every leader and team member reflects these principles through specific behaviours: acting with agility, thinking like owners, embracing challenges, setting clear priorities, and fostering independence and trust.
LPP’s UK team of over 200 talented individuals embodies these values daily, ensuring efficiency, innovation, and a positive attitude that fuels success.
📍 Discover our five London stores:
Oxford Circus | Oxford East | Westfield London (White City) | Stratford Westfield | Brent Cross
Our collections are inspired by global fashion trends and designed with a deep understanding of our customers’ evolving lifestyles. At the heart of our brand is a passion for helping people express their individuality through style—celebrating freedom, beauty, and creativity.
What drives us forward? Our FAST values:
FIRE–FUELLED | AMBITION–DRIVEN | SUCCESS–FOCUSED | TRUST–BASED
These values are more than words—they shape our culture of responsibility, trust, and growth. Every leader and team member reflects these principles through specific behaviours: acting with agility, thinking like owners, embracing challenges, setting clear priorities, and fostering independence and trust.
LPP’s UK team of over 200 talented individuals embodies these values daily, ensuring efficiency, innovation, and a positive attitude that fuels success.
📍 Discover our five London stores:
Oxford Circus | Oxford East | Westfield London (White City) | Stratford Westfield | Brent Cross
