Mission To help people feel their best by making it easy to dress well. Because we believe adding to your wardrobe should always add to your confidence.
Description Clothes recommendation service, Thread, uses a combination of human stylists and a powerful algorithms to make it easy for people to dress well. Thread was founded in 2012, guided by a team who wanted to dress well, but found it difficult or frustrating to do so: the millions of choices online and on the high street were overwhelming.
Thread combines the best bits of tech with the best bits of personal styling: after completing our style quiz you are paired with a stylist who uses Thread’s proprietary algorithm to sort through thousands of items to recommend the best clothes for you. Everything on our site is in your style, size and budget, so shopping has never been simpler.