Assembled possesses great potential, backed by a team of talented individuals. However, the company failes to effectively channel this potential. There's a blatant lack of focus on developing core software features, causing it to lag behind competitors in the market. Middle management, driven by a narrow financial perspective (everything must be directly tied to a dollar amount), curbs innovation instead of fostering it. This managerial approach is uncharacteristic of a startup and stifles the creative spirit essential for growth. Assembled also has a concerning trend of sudden layoffs, which includes high performers, resulting in substantial morale depletion, which has happened multiple times in the last 12 months. This situation, coupled with an inability to retain talent, particularly in the areas of software engineering and product management, is very worrying for a software startup that is a small player. Assembled's future to disrupt and delivery a truly needed new type of product is very much at risk.