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Back to the Roots

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Back to the Roots Reviews

4.1

91% would recommend to a friend

(10 total reviews)

Nikhil Arora

100% approve of CEO

70% positive business outlook

Reviews by job title

10 reviews
3.0
17 Oct 2025

Great Job

Recommend
CEO approval
Business outlook

Pros

It is a company very inclusive, with women and foreign people. I live outside the US and work 100% remotely and feel well supported, I have the tools the I need and they're very flexible about schedule, projects and tasks.

Cons

The leadership could be better, sometimes when you hire your managers or leaders brand new, the gap can be huge and perhaps because of this, you might get asked non sense requirements.

3.0
22 Aug 2013

Positive but misleading

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great company, lots of hustle, young team

Cons

At the end of the day the founders care about themselves and the company, but not the well being of their team members

2.0
20 Feb 2018
Recommend
CEO approval
Business outlook

Pros

For young professionals BTTR is a great place to get acquainted with the business world and gain valuable skills associated with the CPG, Food space. You will have the opportunity to network, travel and work directly with motivated and creative people.

Cons

Unfortunately BTTR suffers from the same cons as many millennial run companies in the Bay Area and turn over is high. The working environment is not designed to support long term career development - excessive hours, careless communication practices, lack of professionalism and impulsive decision making. Most importantly, the founders have done very little to support diversity and female empowerment in the work place and retention of these groups is extremely low.

Viewing 1 - 3 of 10 Reviews

Glassdoor has 15 Back to the Roots reviews submitted anonymously by Back to the Roots employees. Read employee reviews and ratings on Glassdoor to decide if Back to the Roots is right for you.