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      CrowdRiff

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      CrowdRiff Reviews

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      3.4

      62% would recommend to a friend

      (79 total reviews)
      avatar

      Dan Holowack

      55% approve of CEO

      25% positive business outlook

      Ratings by category

      4.2

      Work/Life balance

      4.1

      Diversity and inclusion

      3.6

      Culture and values

      3.5

      Compensation and benefits

      3.0

      Senior management

      2.8

      Career opportunities

      CrowdRiff has an employee rating of 3.4 out of 5 stars, based on 79 company reviews on Glassdoor which indicates that most employees have a good working experience there. The CrowdRiff employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

      Reviews by job title

      79 reviews
      2.0
      9 Jul 2020

      A fine place early in your career, bad for mid-level

      Ped (product, engineering & design)
      Recommend
      CEO approval
      Business outlook

      Pros

      In the early days, CrowdRiff was an exciting, budding startup with lots of potential. There was a focus and emphasis on hiring diverse team members, the team was free to try new ideas and leadership was open to experimentation. Early on, I had a lot of autonomy. CrowdRiff used to hire lots of HackerYou grads, offering the opportunity to get on the job training. They do a good job at hiring for the most part, and many are very kind, intelligent and hard working. There are some unique perks like a travel benefit to visit a client destination every year, 6 months 80% top up for parental leave, and several leadership level dads have taken it. There is good work/life balance for engineering and product.

      Cons

      There is a severe lack of investment and trust in product leadership. The CEO would decide what products were going to be built (often bowing to pressure from the sales team), which produced half baked features that weren't validated in the market. When those features failed, there was also no chance to improve them unless high value customers screamed their heads off (media hub, mobile galleries, google places, etc.) When you try to ship features perfectly, and don't improve them later, you get a Frankenstein product that's super hard to maintain and difficult to use for customers. The product roadmap is a total mess, and leadership changes their minds every quarter, so we switch directions before we can see a plan through to the end. It's incredibly frustrating for the team and there is a sense that we get nothing done. - A LOT of talented women in PED were pushed out or fired - I saw about 3 people get promoted in my department the entire time I was there over 3 years - there's a ton of office politics, resulting in favouritism and gaslighting - 10% of the company was laid off after over-investing in a bad new markets strategy - 30% of the the remaining company was laid off due to COVID-19. Turns out a tech startup in the travel space doesn't do well in a pandemic - this is a sales driven organization, not a product driven one - so prepare to build one off things that only help a big customer, and build to spec based on their needs - HR's main function is protecting the company, not the employees - you're at the mercy to what Instagram/Facebook allows you to do. Their API changes frequently and you have to drop everything to fix it CR's clients are almost exclusively in travel and tourism, and DMOs' tax revenue are being decimated. All the tech leads and Director of Eng quit recently. Join CrowdRiff at your own risk.

      avatar
      CrowdRiff Response
      5y
      Thank you for taking the time to provide your feedback. It's always important for us to hear what we are doing well and what we need to improve upon. I agree with you, our work life balance, hiring practices and benefits such as our parental leave program and travel benefit are definite pros to working at CrowdRiff. We prioritize investing in our employees and I am happy to hear that they stood out to you. We recognize that there is always room for improvement and I'm sorry you didn't have a completely positive experience during your time here. We understand that working at CrowdRiff isn't for everyone. Change is constant in our business, and we ask our team members to be incredibly nimble as we serve customers in an industry that is constantly changing. We are taking your feedback and addressing all the places we missed in delivering a great experience for you. If you would like to share more about your experiences please contact us by emailing peopleteam@crowdriff.com so that we can set up a time to talk. Thank you again for the feedback. It makes CrowdRiff a better place and best of luck in your future endeavours.
      1.0
      11 Aug 2021

      Don’t bother

      Software developer
      Recommend
      CEO approval
      Business outlook

      Pros

      Vacation and office snacks are decent. Flavoured water machine. Corporate branding is polished. You can go far if you settle for status quo and being paid significantly under market.

      Cons

      CrowdRiff does not and will not embrace new thinking. They tasted moderate success early and without a product roadmap or even a viable mission; and since then nothing will suffice for company development. Plans change almost on a weekly basis. Quarterly goals are constantly changed and staff are admonished when seemingly fleeting goals are not achieved. Terrible leadership. Engineering has struggled to retain leadership and the CTO will not step up to the plate. C level titles are glorified at best. Inability to retain proper leadership. Don’t even mention women in leadership. It doesn’t exist. Diversity is just a buzzword here. There’s no organizational dedication or value placed on this. Many Glassdoor reviews talk about culture, don’t be fooled. There is none. Unless you count drinking and beers on tap as culture. (In my time, alcohol was provided and abundantly consumed, yet stern warnings at All Hands are communicated that this isn’t a place “to get drunk”. ) That’s the kind of token leadership platitudes that you can expect to hear. Salaries are absurdly below market rates, especially in engineering. Poor HR culture, weak recruitment and no administration, finance rules as though it’s a fiefdom. Good luck to the cofounders in their next gig as employees.

      avatar
      CrowdRiff Response
      4y
      As always, feedback of any kind is appreciated and seriously considered as we continuously evolve our employee experience. We are sorry to hear that your experience at CrowdRiff did not live up to your personal expectations and while I may not address every one of your points, I will take this opportunity to highlight some of our new programs and practices that have been really well received by employees and I believe speak to some of the issues you noted in your review. Innovation is central to our success and our people leaders inspire and reward new ideas or status quo challenges on a regular basis. In fact, we average four public praises per week recognizing employees who exemplify this and all of our company values. Our strategy and quarterly OKRs have held directionally firm over the past year and with the addition of an exceptional VP, Product, our roadmap has only strengthened. We recently completed our mid-year review process using our new performance management and compensation systems. We are proud to state that ALL eligible employees received written and verbal feedback from their managers on performance and development/progression opportunities and all eligible employees received compensation increases that averaged 7%. We also proudly promoted 6 employees! Finally, in August we assembled volunteers from all departments to form a Diversity, Equity, Inclusion & Belonging Committee. We meet bi-weekly and have authored a new policy, vision and mission statement, and roadmap to assess current programs and practices. Our Committee is fully engaged in our initiatives which have the full support of the executive team.
      2.0
      21 Feb 2020

      Feels like the wheels are about to come off!

      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      1. Fun industry to be in 2.Dog Friendly Office 3. Foosball table

      Cons

      1.Product has gone stale- a year and a half ago we were constantly releasing new features to stay ahead of the game. Now its all based on stories, with no plan if that fails 2.Leadership is at a loss- The company let go of a large amount of sales staff this month, to fix bad decisions made by management throughout the year. No one on the leadership team was let go, for what was their mistakes. Since the announcement, a handful of team members on various teams have handed in their notice. 3. Huge turnover- Over the last year the product team seems to be a revolving door as management can't get people to stay more than 6 months 4. People don't feel safe in their job anymore

      avatar
      CrowdRiff Response
      6y
      Thank you for taking the time to provide your feedback. We agree that our industry, customers and culture are a big part of what makes CrowdRiff a great place to work. To address your concerns, I am confident that our 2020 product roadmap under our product leadership at CrowdRiff, and the doubling of our investment in the product & engineering team will result in our flagship product continuing to be the market leader. The unprecedented interest in our Stories platform has also presented us with a massive opportunity that we made a strategic decision to unlock. You are correct that to realize these goals for the year ahead and beyond, we made strategic changes to our team structure that were necessary. This, along with attrition, is an unfortunate but inevitable part of our growth and shift from startup to scale-up. To your point on our leadership team, it is comprised of a healthy mix of both seasoned executives and newer leaders, all of whom have played a big part in our success over these last 5 years. We will continue to invest in professional development at all levels of our organization to best support our team and help us achieve our objectives. I appreciate the time you took to share both your positive and constructive feedback with us. Dan
      Viewing 1 - 3 of 79 Reviews
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      ReviewsCrowdRiff reviews

      Glassdoor has 82 CrowdRiff reviews submitted anonymously by CrowdRiff employees. Read employee reviews and ratings on Glassdoor to decide if CrowdRiff is right for you.