Pros
- Opportunity to work with executives at big companies across a wide range of industries - The projects run through all phases of a brand transition so you have the chance to develop different skills (e.g. budget planning, financial analysis, project planning) - Many opportunities to present in front of client senior leadership - Good chance to learn about various aspects of a business as a company's brand touches almost everything (e.g. marketing, product development, IT, signage). - Great for networking - BrandActive is a small company so you get to know your coworkers and senior leadership very well. - A lot of room for growth for less experienced employees (e.g. you could start as an associate and work your way up to senior manager or higher).
Cons
- The hours can sometimes be unpredictable due to client demands but this is typical at any consulting firm and BA leadership does a good job of trying to add more resources to a project when needed and also letting it be somewhat cyclical (e.g. sometimes you will have a very busy client for a period of time but then you may have a less busy client after that - BA didn't require a utilization rate/hourly billable requirements on employees which other firms I've worked at enforce and can create near constant workflow/stress). - Most of the projects are brand focused, and while there is still a lot of variety in that, there are some consultants that may prefer the chance to have engagements that go beyond that topic area.
