Firing people seems to be a hobby of the CEO - Anonymous employee Industry Intelligence Employee Review

--Plenty of opportunity to learn and grow about several different industries and roles from within --Family-like Culture --All employees at all levels encouraged to contribute and even suggest alternatives --Flat organizational structure. CEO and all of senior management very approachable --Company investing heavily in AI in order to evolve and further help client needs

--Projects sometimes suddenly get moved in a different direction for unclear reasons --Flat structure occasionally causes confusion about whom to speak with about certain things

• The content team and some of IT is genuinely kind and pleasant to work with • Customers are friendly and often the best part of the job • Free lunch on in office days • Decent insurance coverage • Remote flexibility at times if you can manage constant confusion • You will build resilience and patience that most jobs would never require

This workplace was marketed as a fast growing company with opportunity. Within two months it became obvious that the company was financially unstable. No one openly acknowledged this yet I was expected to step in and solve problems that had existed long before I arrived. I was even told that there was a Chicago office which I later learned did not exist. Misrepresentation during hiring was the first sign of what was ahead. The business model relies on reselling information that is mostly free. The product once had editorial oversight but is now mainly AI filtered and the decline in quality is noticeable. Despite this reality the owner repeatedly states that the company should be valued in the millions and speaks as if that future is guaranteed. Employees are expected to carry that vision without the tools structure or product strength to support it. Internal structure is almost nonexistent. Processes change often and without documentation. Consultants say one thing managers demand another and no one builds a unified direction. For example I was told that NAP listings could have unlimited keywords then told a week later that only ten were allowed. This type of contradiction happens often. Only one person in management consistently shows up and works. Others disappear for camping trips or international travel and frequently leave the office by four. The one manager who actually works is regularly made fun of by the others rather than supported. Leadership speaks badly about their own coworkers loudly in the open office without hesitation. There is yelling swearing and tone that would not be accepted in a professional environment. No one hears good job here. Most employees stop trying because no matter what you do someone will yell at you or tell you it was wrong. The commission structure changed mid year without warning and became nearly impossible to reach. Whether you were paid depended more on internal politics than actual performance. Goals shifted constantly and no one clearly explained how to succeed. The owner often says that everyone should be working around the clock using the internal AI tools. These tools perform worse than basic public AI systems yet staff are told to rely on them for full workflow. If leadership does not model work ethic employees will not feel motivated to give more than the bare minimum especially when effort is met with criticism instead of support.