2.0
23 Feb 2012
Former employee
New York, NY
Recommend
CEO approval
Business outlook
Pros
Best place to learn the basics of quantitative audience research. Also great for learning how to deal with demanding and often irate clients. If you can succeed in client service here, you will be a star anywhere else.
Cons
The concerted experience and brain drain that started in 2008 is unfortunately still going on. Invaluable knowledge and experience has been sacrificed in the name of financial expediency. So don't expect to have a lot of subject matter experts around to help you learn this rather specilized and complex business as was the norm in the past. If you don't learn on the fly well, look elsewhere.