Unfortunately, avoid if at all possible - Anonymous employee Persado Employee Review

2.0
3 Sept 2022
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Below-the-line staff is really great. Super collaborative, doing their best effort to make things work even when they’ve been only been given a half deck of cards to play with Unlimited PTO is generally well-executed. Thankfully, because you NEED that time to try to recuperate. The results are real and are impressive. Lots of impressive clients on the roster in the past, although new direction of company seems to be in favor of smaller clients that are less well-known; number of big name clients is shrinking Annual budget for outside classes/enrichment/office supplies is a pretty nice benefit.

Cons

You are not set up for success in any way. In fact, there seem to be efforts to make sure day-to-day is as difficult as possible and that employees remain unhappy. Some examples: -Customer Success team has a lot of great, smart people on it, but their skills were hobbled by an effort to combine project management and CS into one organization. The result: projects are poorly managed and customers are generally less happy than they were prior to switch. And a lot of top-level talent exited due to the change. -Brand Content Strategy team are the data-oriented copywriters that produce the content that delivers results to clients. However, they seem beyond overworked, treated like a thorn in the company’s side, and undervalued (and likely underpaid as well). -Persado had its best year ever last year, which of course led to the CCO “leaving the company.” This has left teams like sales and product marketing flailing in the wind trying to reorient to totally new sales and marketing strategies. No opportunity for growth as a standard employee. Promotions handed out like favors to some while others get arbitrary excuses each review cycle. Major system of favoritism, even when the favorites are clearly incapable. Management would be a joke if it weren’t so unfunny how much they’ve failed their teams. Poor management stems from the top. One C-level exec joked about how he knew a lot about killing from his time in the army during a company-wide meeting as a way to end a tough conversation with a frustrated employee. CEO seems to have fully lost control. Meanwhile, after 40+ people were laid off, coworkers were falling over themselves to defend and even THANK execs for layoffs. Reprehensible behavior all around. No complaint or question is seen as valid. You will receive a defensive response or get radio silence (which is actually preferred because the responses are generally designed to gaslight or frustrate). Top talent has either found new jobs, been let go, or is actively interviewing. New product offerings seem somewhere between a solution looking for a problem and a desperate attempt to lure in new customers while alienating older ones.

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Persado Response
3y
Hello -- thank you for taking the time to share your thoughts and insights. It looks like you are a current Persadoan, and if so, I would welcome a conversation to learn more from you -- my door is always open. I am happy to hear that you are pleased with our benefits and People-focused programs, as well as our technology and client solutions. I agree -- best in class in all categories! Regarding the success and happiness of our People-- we continue to invest heavily in terms of process, training, communication, programming and accountability. Our People are at the heart of all that we do -- and the feedback that you have offered is very much appreciated. I will certainly dig in to all categories you have highlighted as necessary (including Leadership Coaching and Accountability) to be sure we remain aware and are not only actively listening, but also taking ACTION! Thank you again for the input, and as I mentioned above, feel free to reach out to me (or any member of the ELT) at any time. I am confident we are still on a path for success, and I want to be sure the three (plus) years you have invested in Persado bring value to you! Allison Lee, CPO

Explore other reviews about Persado

5.0
17 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Overall it is a very collaborative environment and the team is very welcoming to new hires. The teams have deep knowledge of the platform and industry and a general passion for helping solution for customers.

Cons

A lot to learn quickly, but everyone is quite helpful.

1.0
12 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Remote work and diverse team

Cons

This company is sinking fast. Every year brings another round of layoffs, shrinking budgets, no bonuses, no cost-of-living raises, and no meaningful promotions. The only “promotions” happening are title changes with no salary increase. Upper management continues making questionable changes and presenting them as “positive initiatives for employees and the company,” supposedly based on employee feedback. Feedback from who? Leadership clearly isn’t listening to the people actually doing the work. Communication is consistently poor, leading to mistakes, confusion, and constant blame-shifting whenever problems arise. Benefits continue to get worse. Summer Fridays were removed, the insurance offerings are weak, and there’s little to no real career growth unless you’re moving backward. Morale is low, and employees are expected to absorb the impact of endless organizational instability. The product itself is overly complicated and constantly changing — sometimes week to week. Very few people truly understand it unless they’ve been at the company for a long time, and even then, keeping up with the pace is exhausting and unsustainable. Meanwhile, upper management continues selling it as a simple, seamless solution. Clients quickly discover otherwise after endless email chains, miscommunication, implementation errors, and constant changes in direction. This company feels deeply disconnected internally and externally. The environment is chaotic, leadership lacks transparency, and the overall trajectory is concerning. At this point, the ship is sinking fast, and it’s hard to recommend this place to anyone looking for stability, growth, or a healthy work environment.

5
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