3.0
29 Dec 2013
Anonymous employee
Current employee, more than 1 year
Kent, WA
Recommend
CEO approval
Business outlook
Pros
The company is definitely a employee focused company mainly at HQ, the retail stores currently take a back seat in regards to resource allocations.
Cons
Senior leadership has no clear vision for the future of REI, there is no strategy to evolve or move the company forward. The enterprise lacks precise execution, which has been a drain on resources. This lack of vision falls on the shoulders of former leadership, the new CEO Jerry Stritzke appears to have a more defined vision for the future. The only question is how deep will the rebuilding go to correct company direction?