Not what it once was, sadly. - Store Operations REI Employee Review

2.0
12 Apr 2024
Recommend
CEO approval
Business outlook

Pros

The people. Still a good contingent of coworkers who believe in the mission and have a genuine love of the outdoors and are passionate about getting people outside and sharing that experience with others.

Cons

For decades, REI was an authentic, employee-focused company. It had been on the Forbes 100 best places to work list for 21 years straight. Since coming out of the pandemic, REI has begun to replace (or outright force out in many cases) much of the old leadership guard with leaders from other retailers, such as Amazon, Target, Bed Bath and Beyond, etc.. Seemingly overnight the culture shifted from one of implicit trust, ownership over your work and decision making, and a relentless focus on the people experience to one of micromanagement, no decision making ability in your own work, and a general air of hostility and mistrust towards anyone who had been at REI for more than a couple of years. It became a situation where your very experience and tenure were viewed as a threat to new leadership. Additionally, leaders with a large degree of experience, knowledge and authenticity in the outdoor community were consistently replaced with leaders with retail experience at other retailers, but little knowledge, experience or authenticity with or in the outdoor community and the members they serve. Additionally, they are 100% aggressively targeting union activity with extremely dubious and questionable tactics from an ethics and values standpoint. Many of the co-op's members would be very disappointed in the company's posture and activities in this space if they had more line of sight to way they are choosing to prosecute their agenda.

Explore other reviews about REI

5.0
16 May 2026
Recommend
CEO approval
Business outlook

Pros

People and incredible work culture. REI truly walks the walk when it comes to company culture. Significant amount of focus on people and values in a genuine way. Exceptional benefits and pay. Making medical coverage available for all employees part time and full time.

Cons

Not many negatives to share.

3.0
9 May 2026
Recommend
CEO approval
Business outlook

Pros

Most coworkers, some managers, discounts, outfitting people properly without extra nonsense

Cons

Some truly horrible managers, pressure to sell credit cards is a morale killer, the union people. Employees drinking the union kool aid fail to see the company’s position, REI cannot give higher pay, better benefits , consistent hours, etc… with the erratic revenue stream that comes in , if a 5 year average is X in revenue and 5 year average is Y on wages and costs, how are they supposed to increase wages and benefits? It’s numbers and they don’t line up, if REI gives the increases which increases the expenses greatly, they will cut staff, a lot fewer employees which will eliminate a bunch of union supporters, an REI job is not supposed to be a lucrative deal, when you get hired the part time , part time plus and full time options are there and you choose what you want fully understanding what hours you are going to get at minimum, they will hire those positions on a need basis, to cry later that you don’t make enough money is your fault, the terms were clear and you signed off on them. The union is promising rainbows , reality will be far different, careful what you wish for

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