Pros
There are smart, capable people doing their best for clients, and the pace means you learn quickly. The exposure to large brands can be valuable experience, and peer-level collaboration is generally good.
Cons
There is limited genuine focus on the quality of the work, with speed and cost often prioritised over craft. The operating model is largely reactive, while teams are simultaneously encouraged to be proactive without the time or support to do so. Communication from senior leadership is inconsistent and lacks transparency, which creates confusion about direction and priorities. Visibility tends to matter more than impact, with a bias toward those physically present in certain offices. Flexibility is promoted but applied inconsistently in practice and can feel conditional. Financial targets are set annually and are not meaningfully adjusted even when client rates are reduced, which adds unrealistic pressure. Recognition is limited, and the environment can feel more focused on criticism or consequences than on positive reinforcement. “Culture” is often reduced to occasional social events rather than meaningful, day-to-day behaviours and support.