Leading & fast growing tech startup with great opportunities for your career! - Global Brand Manager TikTok Employee Review

5.0
3 Jan 2019
Recommend
CEO approval
Business outlook

Pros

pros: - fast-paced- leader in the startup industry who dares to threaten the big players - growing and with this your personal opportunities grow - international travel and great partnership opportunities (very global) - fast implementation and flat hierarchies - clever and hard-working team members

Cons

cons: - you need to work hard in return - due to time difference (global teams) meetings and communication takes also place outside the regular working hours.

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TikTok Response
7y
Thank you for your feedback! Because we're a global company, TikTok offers opportunities to work worldwide.

Explore other reviews about TikTok

5.0
6 May 2026
Recommend
CEO approval
Business outlook

Pros

- Learn a lot of new things! - Great benefits - Interesting user-facing products to work on

Cons

- Language barriers if you don't speak CN - Working late

1.0
21 May 2026
Recommend
CEO approval
Business outlook

Pros

There are some truly fantastic and talented people in the company who make daily collaboration a great experience. Additionally, the insurance and overall health benefits package is quite strong and comprehensive.

Cons

The work culture is heavily driven by top-down directives from HQ, leaving little room for open discussion, transparency, or questioning management decisions. The bi-yearly rating cycle feels highly punitive and is frequently used to target individuals rather than foster growth, leading to an environment where anyone can be abruptly let go. Work-life balance is virtually non-existent due to tedious, high-volume workloads and constant alignment with overseas timelines. Furthermore, leadership instability is a constant concern; local management changes rapidly, frequently replaced by leaders from the parent company, creating an unpredictable and highly volatile work environment.

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