GWA Group Reviews

While the external brand is polished, the internal reality is defined by a profound lack of empathy at the ELT level. There is a palpable disconnect between executive rhetoric and the clinical, almost mercenary, disregard for employee welfare. The culture is purely transactional; if it cannot be measured on a balance sheet, it simply does not exist to leadership. ​Management operates with an archaic "command and control" philosophy, where physical surveillance are prioritized over actual output or modern performance metrics. This iron-fisted approach to office presence suggests a fundamental lack of trust in the professional workforce. ​Most concerning is the recent trajectory of executive appointments. Recent ELT- level hires appear entirely disillusioned, appearing to lead with a mixture of apathy and misalignment that has triggered a staggering exodus of several departments' high performers - marketing, in particular. Watching top-tier talent flee a "good brand" due to poor leadership stewardship is a sobering sight. ​Ultimately, there is a complete disinterest in cultivating a functional culture. Any mention of "values" feels like a hollow exercise in branding rather than a lived reality.

Poor management They implemented a new system which has been detrimental to the business, customers have lost all faith in GWA and are going to other suppliers CEO and Sales Director have no idea and the system is still having issues 18 months on! They don’t listen to their staff and keep pressuring them for sales and improvement on customer service, yet there is not enough staff. They refuse to get more staff to help, which is a shame as the products sold are very good. The business is going downhill and staff are demotivated and exhausted