Lion Reviews

Lion has strong brands, good people and a lot of potential. The business is also in a better position than it was a few years ago in some areas. However, the internal culture, operating model and accountability across the business still need significant improvement. Morale across the business feels extremely low. In many areas, it can feel like a dog-eat-dog environment where people are more focused on self-preservation than collaboration or meaningful outcomes. There is very little sense of stability or security, especially with the constant restructures, leadership changes and role movements. Flexible working is positive in theory, but in practice it highlights a broader issue around accountability. In some parts of the business, it feels like there are limited standards, limited ownership and very little consequence when things are not delivered properly. This has been an ongoing issue for some time and seems to have become worse through repeated restructures. There are constant meetings, discussions and planning sessions, but very little meaningful follow-through. When action is taken, it often feels reactive, poorly executed and lacking clear ownership. There is very little standard process across many areas of the business, which creates confusion, duplicated effort and frustration for people trying to do the right thing. Getting anything done can feel almost impossible. Progress is often slowed by internal politics, people protecting their own circles and a lack of clear accountability across teams. Career progression and job security can feel like they depend more on being part of the right group than on performance, capability or contribution. The constant reshuffling of roles also means people can end up in positions that do not always align with their experience or skill set. This puts pressure on teams, creates capability gaps and makes it harder to build trust or momentum. The outsourced IT model is also a major challenge. Support can feel disconnected from the real needs of the business, and there is often a lack of practical understanding of the systems, processes and urgency involved. This leaves internal teams having to work around issues instead of being properly supported to fix them. Overall, Lion has great brands and some genuinely talented people, but the business is held back by low accountability, unclear ownership, inconsistent processes, internal politics and constant restructuring. It has the foundations to be much stronger, but it needs more consistent leadership, better role alignment, clearer processes and a culture where action and outcomes matter more than meetings and politics.