The worst company I have ever worked at in my entire career. There is no coincidence that there are lots of negative reviews recently – a large number of people across multiple departments have left this sinking ship. The only positive I can ascertain from my experience here is that I really learned how not to run a business - LoopMe really is a live Harvard Business Review case (and here you can get it for free). LoopMe is simply a glorified ad network of media margin IO business led by a bunch of buffoons. There is no Enterprise or SaaS strategy. The implications to the industry that they do have an Enterprise business is simply disingenuous on all levels. Their Enterprise team (consisting of two sales directors) both left the business after a few months. If you are a Brand or a potential investor, you will have more chance of media/investment success by taking your (hard earned) money and spending it down in your local casino.
- CEO is by far the biggest negative force here. CEO has the business acumen of a flip flop and the charisma of a towel. Have you ever watched the show called ‘The Secret Life of 6year olds’ – that pretty much sums up ‘leadership’ and ‘management’ here. Although I think the 6 year olds would in time develop some sort of strategy. CEO has zero understanding of the ad tech ecosystem and zero understanding of their own platform. CEO doesn’t care about employees or clients, only wants to build a margin stacking IO business. There has been a major haemorrhage of really good people leaving in the last 2 months, but CEO doesn’t care and commented on every exit ‘he/she was useless anyway’.
- CTO has the same technical nous as an intern in a local call centre. CTO has also no idea about the adtech and media ecosystem and thinks clients ‘are stupid’. CTO mostly spends their time copying other ad tech platform designs.
- Management – Have no understanding of the ecosystem, have zero managerial experience, spend most of their time fabricating trips to Bali to have ‘very important meetings’ with clients all paid for by the incompetent CEO, yet surprisingly no business ever comes to fruition from their numerous ‘important client meetings’. Spends their time hounding people on LinkedIn, chasing pennies, having internal meetings asking everyone’s opinions and then passing off their insights and ideas. As useful and supportive as a chocolate fireguard.
- Complete misrepresentation (by leadership) to all stakeholders in the ecosystem about the capabilities of the platform – relatively no investment in supply, integrations are about 4-5years behind current competitors and just functions as a platform to resell inventory with high margins. Almost all people in the business have little to no understanding of what this platform does or how to position it in the market.
