Under the hood, it is an entirely manual creative process, with a completely fictitious message that it utilises AI. The only technology is based on 10-year-old tech, Moka, which you can buy anywhere. Everything else is a large group of cheap labour in India doing all the work manually, from analysing the content (they don't use the AI stuff because they don't want to and because it doesn't work properly) and they don't have that much volume anyway, through to the actual delivery which is done using Adobe tools and again lots of hard graft by a team in India. Their message to investors and the market at large is just fiction. All the 'success' the new management has had to date was just things coming in from before their time. Tencent was long in the making due to needing custom development and came through despite new management, not because of it. All the new initiatives have resulted in zero results and the consultants they've brought in have generated zero results. Also great to see everyone getting a 3% pay increase, except for the senior management like the CFO patting himself on the back with a 15% increase for not quite having spent all the cash in the bank while not making any money. I could keep going but glad I've moved on from this disaster story now.