Problem space - It's unclear whether the company's business model has a place in the current environment. The problem space has evolved since the company's formation, and it's no longer that investing tools are unavailable to most people, but instead that people don't have the money or confidence to invest. As a subscription service, this is problematic when "free" alternatives exist.
Panic mode - The leadership team doesn't exude calmness for the company. Decisions flip-flop without leadership being clear about what's causing the change in direction.
Chasing fads - The lack of clarity on the product vision causes the team to chase fads. The biggest historical example is Crypto, delivered so late that it missed the hype cycle. Similar fads are being pursued right now.
Lack of Stash history in Leadership - Whilst the new thinking is helping the team move forward, the lack of history in engineering and product leadership causes the team to spend time "rediscovering fire" or criticising decisions from people who have left.