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Big news for the future of TV advertising in the UK 📺 Today, Channel 4 is launching a new self-service platform for premium TV advertising alongside ITV, Sky and Comcast. Universal Ads enables SMEs to create, buy and measure TV advertising across the three broadcasters for the first time, making it easier than ever to access the scale, impact and trust of TV. Our Chief Commercial Officer, Rak Patel, said: “Lowering the barriers to premium media can be a gamechanger for smaller brands. Greater collaboration across broadcasters can simplify TV buys for advertisers, attract new categories and brands into TV, and help ensure premium TV remains innovative and competitive alongside global social and digital platforms.”
At the Voices4All Conference last week, Channel 4’s Workplace Disability Lead Giles Barker BEM joined leading experts to highlight the importance of Deaf‑led and Deaf‑inclusive research in improving media, services and audience experiences. Drawing on Channel 4’s SuperSigner (SuSi) project, Giles demonstrated how collaboration with Deaf communities is driving innovation in signed video and shaping more accessible design: - Showcased Channel 4’s SuperSigner project as a leading example of Deaf‑informed, co‑produced innovation in signed video - Highlighted how inclusive research delivers stronger insights, better design decisions and improved audience outcomes - Emphasised the shift from hearing‑led to Deaf‑led approaches, with accessibility and cultural understanding built in from the start - Reinforced that meaningful inclusion of Deaf perspectives drives both industry innovation and wider social impact Together, we hope this research and these findings drive conversation and lead to meaningful progress for a more equitable, inclusive viewing experience for everyone.
Based on a decade-long investigation into England’s water companies, and telling the real stories of whistleblowers and victims, Dirty Business brought the issue of sewage pollution into the mainstream. Reaching 4.2m viewers across streaming and linear, the three-part factual drama challenged perceptions and drove behavioural impact. In a Channel 4 survey: • Over half (54%) of viewers claimed they will stop swimming in UK rivers or the sea as a result of watching. • One-third (32%) of viewers said they intend to raise this matter with their local MP. “I told my family to watch the series and I wrote to my MP. I was shocked to find that sewage is still been dumped in the sea and rivers. Shameful.” F 65-74
Channel 4’s Guy Martin’s House Without Bills – co-funded by Nesta as part of its Greener Homes Initiative – offered a timely and accessible guide to making our homes more energy efficient, exploring how to make your home cheaper to heat. Combining expert insight with practical tips, the documentary sparked meaningful behaviour change – from making energy efficiency feel achievable, to inspiring some viewers to consider a career in sustainable housing or energy efficient construction. “Even very small changes can make a difference to making my home more heat efficient.” M55-64
Everyone TV | Freely, Freeview, Freesat today announces that Freely is on track to overtake Freeview within the coming years, paving the way for an all-internet TV future. According to updated forecasts from 3 Reasons, Freely is expected to be in 10.5 million UK households by 2034. The figures imply that there is a growing readiness amongst UK audiences for internet‑delivered television via a carefully planned and managed transition. Everyone TV is a joint venture owned and supported by the UK's leading public service broadcasters - BBC, ITV, Channel 4 and 5. As a member of the Future TV Taskforce, Everyone TV supports a carefully planned and managed transition from digital terrestrial television (DTT) to internet‑delivered TV (IPTV) as part of a UK-wide plan towards a fully digital society that works for everyone.
Channel 4 has today published its Annual Report for 2025, showcasing stable revenues, financial discipline and continued investment in British content in a challenging market. 2025 saw Channel 4’s distinctive slate of content cut through, driving reach, relevance and cultural impact across the UK – with milestones for shows including Virgin Island, Patience and Mitchell and Webb Are Not Helping. Revenues topped £1 billion for a fifth consecutive year, with 62% of revenues – £640 million – reinvested into content. Digital advertising revenues grew by 13% to £346 million, accounting for 34% of the total. Together with non-advertising revenue, diversified revenues now make up 44% of the total.
🎬 Ahead of speaking at the Creative Cities Convention in Liverpool yesterday, Channel 4 Chief Executive Priya Dogra visited 'Hollyoaks Village' in Childwall, meeting with the Lime Pictures team. 📈 Long‑running productions like Hollyoaks are a great example of the strength of the UK's indie sector, and the role they play in sustaining talent and skills over the long term.
We hosted a roundtable at Channel 4 focused on sharing best practice in supporting women’s health in the workplace. Dame Diana Johnson MP, Minister for Employment, and Mariella Frostrup, the Government’s newly appointed Women’s Employment Ambassador, co-chaired the discussion, exploring how businesses can improve and expand women’s health provisions at work. At Channel 4, one way we support staff wellness is our Menopause Policy – the first of its kind in the UK media industry when launched in 2019 by our 4Womxn staff network. It supports colleagues experiencing menopausal symptoms and provides clear guidance for managers. The policy is regularly reviewed and has been downloaded more than 8,000 times – view it at the link in the comments. We’re committed to continuing this work and to play our part in encouraging more open, informed conversations about women’s health in the workplace.
At the BAFTA Television Craft Awards, it was fantastic to see Jack Rooke, Mel Quigley, Andy Kemp and Ryan Kernaghan recognised for: 🎭 Jack Rooke (Big Boys) - Writer: Comedy 🩺 Mel Quigley and Andy Kemp (Gaza: Doctors Under Attack) - Editing: Factual 📷 Ryan Kernaghan (Trespasses) - Photography & Lighting: Fiction Congratulations!
Here’s to record audiences and standout content 👏👏👏. Channel 4 has delivered its biggest-ever Q1 streaming audience across the start of 2026, with newly consolidated BARB data showing Channel 4 attracted over 20 billion streaming minutes across the first three months of 2026 – up 22% year on year. Powered by a distinctive slate of returning favourites and standout new hits, Channel 4 proved popular with youth audiences, celebrating: ✨Growing its share of commercial viewing among 16-34s by 18% ✨16-34 viewers streaming 56% of their overall Channel 4 viewing, reaching a new high in March with 61% ✨16-34 streaming minutes rising by 14% year on year Shows including A Woman of Substance, Handcuffed Last Pair Standing, Married at First Sight Australia, Dirty Business, Secret Genius, Patience, The Great Pottery Throwdown, and What Not To Eat all contributed to the growth, with individual highlights available to check out in the press release linked below.
