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At Cracker Barrel, we believe financial wellness is key to overall well-being. That’s why we focus on you by offering: 👉 Flexible pay options with ADP Wisely Pay Card 👉 Earned Wage Access for better cash flow 👉 Expert financial planning with Merrill Lynch Join a team that focuses on you. Click the image below to learn more!
Since day one, Shenandoah Mills has been part of the Cracker Barrel story. From partnering with Uncle Herschel himself to supplying every Cracker Barrel with our iconic pancake mix from their plant in Lebanon, Tennessee, this relationship is built on trust, quality, and shared values. We’re honored to have Shenandoah Mills as part of our history and our future. Here’s to continuing a tradition that brings comfort and flavor to every table.
Every holiday season, our Store Support Center comes together with a local school for our Tree of Kindness tradition. We’re deeply grateful for the opportunity to make the season brighter for children and families in our neighborhood. Thank you to everyone who helps us spread kindness and holiday cheer!
At Cracker Barrel, heritage isn’t just part of our story ... it’s baked into every bite. For more than four decades, we’ve partnered with Bay’s Southern Bread, a neighborhood vendor just down the road from where Cracker Barrel began. Bay’s crafts the sourdough our guests love - made with care, tradition, and the same commitment to quality that has defined both of our brands for generations. This partnership is more than business; it’s shared history, rooted in community and a passion for great food. Here’s to 40+ years of working together to bring comfort and flavor to every table.
Country isn’t a place, it’s a feeling. 💛 You’ve been the best part of our table for 55 years, let’s do some more.
This morning, our President and CEO Julie Masino appeared on Good Morning America to share something close to our hearts: the launch of our brand campaign, “All the More.” It’s a celebration of everything our guests love about Cracker Barrel ... scratch-made food, the goodness of country hospitality, and our one-of-a-kind retail shop. As Julie said, “The heart and soul of Cracker Barrel is staying the same and this campaign celebrates what makes Cracker Barrel, Cracker Barrel.” And yes, Uncle Herschel’s Favorite is back! 🧡 We’re honoring our legacy while bringing fresh energy to our guests this fall. Julie shared her thanks to our 70,000 team members who bring our brand to life every day and we couldn't agree more! Let's go team!
If you caught Julie, our President and CEO, on Yahoo! Finance recently, you know we’ve got something special going on. Our transformation plan’s not just on track - it’s gaining steam thanks to our team members who are bringing the goodness of country hospitality to life. We’re proud of the progress we’ve made and even prouder of the team making it happen. And the best part? We’re just getting started.
Cracker Barrel brought the heat to the Music City 🔥🏁 The first-ever Cracker Barrel 400 at Nashville Superspeedway was packed with fast cars, good times, and great fans. And right in the middle of it all? Our incredible employees - serving up hospitality, repping the brand, and making memories all weekend long. We'll see y’all next year!
Four straight quarters of comp restaurant sales growth? Now that’s something to write home about. This quarter, we saw increased revenue growth, rising sentiment scores, and improved hourly turnover - all signs that the hard work is paying off! We’re proud of the progress on our transformation journey, and even prouder of the people behind it. Thank you to our Cracker Barrel team for making Q3 another one to celebrate!
We’re thrilled to share that our President and CEO, Julie Felss Masino, has been named to Nation’s Restaurant News' 2025 Power List: #WomenInFoodservice. Since joining Cracker Barrel, Julie has brought a thoughtful, innovative approach to leadership—grounded in respect for our brand’s roots and energized by a clear vision for our exciting future. Her drive for continuous improvement, combined with an unwavering focus on prioritizing our teams and guests, is already making a meaningful impact – and this is just the beginning! Congratulations, Julie!
