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The countdown to Black Friday and the official start of the holiday shopping season has begun! Whether you're looking to reach loyal shoppers or connect with new consumers, we offer a complete suite of on and off-site retail media solutions and third-party and contextual data segments to help you achieve all your campaign goals. Reach out to us to discuss how we can help you make the most out of your campaigns this holiday season and beyond!
Safety, transparency, and simplicity are the top priorities US marketing and advertising leaders look for when asked to share what they seek in working with an adtech partner. Download the Forrester Consulting study conducted on behalf of Equativ and Sharethrough to learn more.
With data activation via curation, everyone wins. Marketers can better reach their customers, publishers have more monetization opportunities, and DSPs can more efficiently reach the right audience and inventory. In this blog post, Jamie Penkethman breaks down the benefits curation offers across the entire programmatic ecosystem. Check it out and get in touch to discuss how we can help you get started.
How has the state of digital identity changed in 2024? We partnered with ID5.io on their State of Digital Identity report to understand how the industry is tackling addressability challenges and what experts make of Google’s cookie u-turn. Check out the State of Digital Identity report now.
We recently collaborated with GroupM to leverage our Equativ Buyer Connect (EBC) curation platform to build a scaled audience harnessing Utiq’s unique telco-powered first-party identifier and deliver a successful brand awareness campaign for Dr. Oetker. Check out our latest case study to learn how GroupM leveraged EBC to reach new audiences in cookieless environments and reduce wasted investment in the process.
We recently partnered with Sharethrough to commission Forrester Consulting to conduct a study of 200+ US advertising and marketing leaders to better understand their approaches to programmatic planning and selecting adtech partners. Download the study for their insights on customer satisfaction, sustainability, brand safety, and more.
We're pleased to officially announce our new partnership with Dstillery, a leader in AI-driven audience targeting. With Dstillery's audience solutions now seamlessly integrated into Equativ Buyer Connect (EBC), our curation platform, clients will gain even greater access to advanced targeting options. "Partnering with Dstillery allows us to add a further layer of AI-powered targeting that will enable buyers using our platform to achieve even greater media selection precision," commented Claude S., SVP of Retail Media and Data. Learn more in MarTech Cube:
Ensuring our employees experience a healthy and inclusive work environment is the best way to care about their well-being. At Equativ, we strive to provide our employees with the resources needed to create work-life balance and learning opportunities to grow and develop new competencies. In our Corporate Social Responsibility Policy, we outline the efforts we've taken to support health and well-being, promote DEI, and give back to our communities.
When we value diversity, we create a culture of belonging. When we embrace inclusion, we we build a community of support. At Equativ, we are committed to ensuring all our employees feel seen, supported, and empowered every day. Download our global DE&I report for more details on our efforts to build a more inclusive adtech industry.
🔊 We’re thrilled to announce our acquisition of Kamino Retail, a leader in onsite retail media solutions! This acquisition enables us to offer a comprehensive suite of solutions for optimizing both onsite and offsite monetization. Benefits for our partners: 🛍️ Retailers: Gain improved control over technology and brand relationships, enhancing the management of advertising space and audience data. Key onsite opportunities include sponsored products, banner ads, and video ads for retargeting customers. 🛒 Agencies and Brands: Access a scalable and interoperable platform with enhanced targeting capabilities and seamless integration across web, mobile, and in-app environments, supporting a unified audience strategy across various formats. Welcome to the Kamino team! We’re excited to work together to provide enhanced retail media solutions for our clients and partners. 🚀
