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Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces. Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimize programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue above $200M, the unified entity will provide advertisers and media owners with an independent vertically-integrated alternative to walled gardens, addressing the growing industry’s need for heightened efficiency and innovation on a large scale. Equativ, which confirmed Bridgepoint as its primary investor last year, has tripled in size over the last three years. In Q1 2024, Equativ and Sharethrough respectively achieved 16% and 20% growth year-over-year, driven by new strategic partnerships and increased revenue from curation, CTV, and green media products. Both companies collectively maintain complementary, long-standing relationships with major agency-holding companies, premium publishers, and Fortune 500 brands.
French Tech: Equativ is selected as a part of the prestigious Next 40 program! After two consecutive years in the French Tech 120 index, Equativ is proud to be included in the prestigious Next 40, which brings together emblematic French tech success stories. This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM. On May 22, the French government revealed the 40 top-performing companies and 80 high-potential start-ups in the 2024 class of the French Tech program. Created in 2019, this index aims to support the French technology ecosystem by accelerating the development of high-potential companies to help them become global technology leaders. French Tech Next40/120 companies represent the strong French technology portfolio, contributing to France’s international influence, the development of its economy, and the necessary transition to a more environmentally responsible approach. In 2023, Equativ saw continuous growth, topping the 100 million euro revenue mark for the first time. As a sign of this strong momentum, Equativ recently entered into a strategic partnership with the German conglomerate Deutsche Telekom to accelerate the development of advertising solutions for connected TV. In 2024, Equativ will benefit from increased support from the French government to help its continued innovation and international expa
Equativ, the leading global independent ad platform, announces multiple leadership changes following global revenue growth and expansion in 2023. New Chief Revenue Officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and Teiffyon (Ty) Parry, who move to Chief Operations Officer (COO) and Chief Strategy Officer (CSO) respectively.
We are happy to announce the appointment of Catherine Sullivan to our Strategic Advisory Board. With over 20 years of experience and sector knowledge, she’ll join our long-term advisers Greg Coleman and Mainardo de Nardis in providing essential strategic insights to propel our global expansion and drive our ongoing success.
Wondering how to pronounce our new name? We took the Equativ Challenge to Cannes and got some entertaining results. Check it out! 😂
Curious about data clean rooms? We sat down with Habu's Tim Norris-Wiles in Cannes to clear up the confusion around data clean rooms, explore the benefits they provide, and more. Check out our interview to see what he had to say.
What’s more rewarding than scoring a cornhole? Contributing to a good cause! As part of our ongoing commitment to sustainability, we partner with Givsly to support global environmental initiatives. Check out the cornhole challenge we took to Cannes this summer, where some skilled players helped us donate to Plastic Oceans International, an organization dedicated to ending plastic pollution.
We are happy to announce our partnership today with IRIS.TV as their first full-stack partner (Ad Server/SSP/DSP)! Together, we aim to power smart contextual CTV ad targeting to help shape the post-cookie video and the future of CTV.
We were honored to be named #1 in this year's HappyIndex®AtWork World ranking. Wonder what life is like at Equativ? See what our employees in Europe had to say!
Our CEO Arnaud Creput reflects on the past year as we celebrate one year together as Equativ. See what he had to say about what we’ve accomplished so far and stay tuned for his thoughts on what lies ahead.
