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One week in Boston proved the World Cup's impact goes far beyond the final score. GMR's Senior Director of Growth and Transformation, Duane Tynes, experienced this firsthand as the Tartan Army and global supporters transformed the host city of Boston. His reflection on what they brought—the authenticity, the joy, the genuine human connection—proves why the World Cup transcends sport. Read his full piece to understand why the greatest moments at the tournament happen far beyond the pitch. #FIFAWorldCup #ExperientialMarketing #FanExperience #SportsMarketing#Culture
Fresh frozen custard, merch, and a VIP photo op with Cheddar the Cow. The Culver's Restaurants Blue Room Experience made its debut at Summerfest this weekend, delivering pure Midwest magic. And GMR helped bring the two iconic Wisconsin brands together. Next stop: Minnesota Country Club music festival (July 10-11). See you there. 🍦 #EventActivation #BrandExperience #CreativeStrategy #GMRClient
While global sponsors competed for attention, a tiny doll dominated Mexico's FIFA World Cup Fan Fest. Written by Fredda Hurwitz and shared by Margaret (Meg) Stewart, discover why cultural connection always beats main-stream swag. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #FIFAWorldCup #SOLEScience #ExperientialMarketing #BrandExperience#CulturalMarketing
🎙️ NEW EPISODE 🎙️ The Voice of Experience hosts Max & Elke are breaking down the biggest creative breakthroughs from Cannes. They're unpacking: 🏟️ How a football pitch became a shopping platform. 🎵 Why brand heritage + nostalgia is winning loyalty. 💬 The genius behind turning voice notes into real-world moments. The big idea? Culture IS the next medium. Listen now on Spotify or Apple Podcasts. Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #VoiceOfExperience #CannesLions
GMR made the Event Marketer It List—again. 🚀 Thanks to our StoryMakers who keep delivering unforgettable experiences, we’ve been named one of the Top 100 event agencies for over a decade. #ExperientialMarketing
The FIFA World Cup is underway, and our Chief Strategy Officer Elke Jones is reflecting on what happens when humanity synchronizes around a live experience. Over 5 billion people watching. Strangers embracing. Opposing fans singing together. As she writes: "Humans Don't Need Alignment. They Just Need a Moment." Experience is how humans truly connect at scale. Read to learn more about the universal love language of live experiences. #FIFAWorldCup #SportsMarketing #LiveExperiences #ExperientialMarketing#Sports
The countdown to LA28 is just two years away and the window to secure a meaningful presence at this once-in-a-generation cultural event is closing fast. Our Chief Partnership Officer, Jessica Giordano, shared her POV with Rachel Axon at the Sports Business Journal on how to navigate the high-stakes sponsorship landscape. For brands ready to move from the sidelines to the center of the action, the time to act is now. Read the full breakdown of the LA28 marketplace: https://lnkd.in/g6cBzS6k. #SportsMarketing #LA28 #SportsBusiness #BrandStrategy
GMR Account Director Ben Tauer just attended the Sports Business Journal's Brand Innovation Summit in Chicago. The sports marketing world is shifting and he's sharing industry insights. Read the full breakdown. #SBJBIS2026 #PartnershipMarketing #BrandInnovation #SportsMarketing#StoryMakerExperience
At Gov Ball NYC, a brand designed for singles excluded someone for showing up solo. Read our Cultural Strategist Lis Webber's takeaways as she uncovers the gap between brand promise and practice and learn why belonging requires welcoming people exactly as they show up. GMR sends data collectors to activations worldwide to share the trends we're seeing with our clients (and you). Stay tuned for more insights. ✨ #GovBallNYC #SOLEScience #ExperientialMarketing #Belonging
GAME ON. WE'RE READY. ⚽ With 30+ years of experience and 8 FIFA World Cups behind us, we're bringing everything to this moment: 5 global clients, 10 groundbreaking programs, and 180+ StoryMakers activating across 16 cities. Let the games begin. #FIFA2026 #WorldCup2026 #SportsMarketing #Football
