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Life’s biggest moments deserve meaningful support 💛 Earlier this year, we strengthened our parental leave at SMG — and Nicole Patrick, Client Director at LS Eleven Media Services, shares the impact that support has had while balancing family life and a busy career. From nursery drop-offs to returning from maternity leave and earning a promotion, Nicole reflects on the flexibility, trust and reassurance that helped her navigate this chapter with confidence. Read Nicole’s full story here: https://lnkd.in/eVtkGi79
SMG operates 7 RMNs globally, delivering campaigns that engage consumers, showcase brand value, and drive results for retailers. This week, we’re spotlighting Deliveroo Media’s “Curating a Range of Joy” campaign with Sky and Publicis Next. The campaign reinforced Sky’s position as a leader in premium at-home entertainment by connecting with Deliveroo Media’s audience of consumers who genuinely enjoy staying in. By using quick-commerce as a brand-building channel, the campaign proved how high-attention retail media environments can drive relevance, consideration, and impact.
Each quarter at SMG, we celebrate the people and teams who bring our values to life through our quarterly awards. Our Values Awards recognise those who go above and beyond, while Campaign of the Quarter spotlights standout client work and impact. Congratulations to our Q1 winners: 🚀 Stay Hungry - Lucy Fegan ❤️ Stay Honest - Rhiannon Brown 🔎 Stay Foolish - Sam Jarps 😁 Have Fun - Jess Hannigan Campaign of the Quarter went to Deliveroo Media and HBO Max for “Redefining the UK’s Most Valuable Moment.” A huge well done to all our winners!
Everything we do in connected commerce at SMG is powered by our people - with leadership that drives us forward every day. We’re really proud to see Rosie Houston, Managing Director, UK Retail Media Networks; Katie Streeter Hurle, CEO; and Helen Johnson, Managing Director, {Capture} & Plan-Apps, named in the Performance Marketing World Powerlist 100. 💛 Having Rosie, Katie and Helen recognised on this list is a fantastic moment. As three of our women leaders at SMG, they’re also shaping the culture around them - building strong partnerships, developing talent, and inspiring our teams.
Sometimes the best way to end a quarter… is to slow down. For our End of Q1 social, we did exactly that with Tea & Talk: Connect & Craft - a moment across our offices to pause, connect, and focus on wellbeing. Across our locations, teams came together to: ☕ Catch up over tea, coffee, and some seriously good snacks 🌿 Get hands-on with DIY terrariums (thanks to SMGreen) - a simple, mindful activity to slow down and get creative 🎨 Take part in journaling & collage workshops led by the People of Colour ERG and In My Cerebellum - creating space for reflection and expression
Life’s biggest moments deserve meaningful support: meet Sohayla 💛 Earlier this year, we strengthened our parental leave at SMG - and now we’re starting to see the difference it’s making for our people. Sohayla Worth, our Global Marketing Director, opens up about finding out she was pregnant, navigating a promotion, and preparing to become a first-time mum to twins. It’s an honest look at the uncertainty that can come with moments like this - and the difference the right support can make. If you’d like to read her full story, you can below.
Commerce media has proven its value. Now it’s time to grow up. ⬆️ Introducing “It’s Time for Commerce Media Networks to Rethink How They Grow,” a new insights report from SMG. Featuring exclusive insights from Sarah Marzano, VP & Principal Analyst at EMARKETER, the report unpacks what it truly takes to win not just today, but over the next five years and beyond. The Commerce Media Networks that succeed will differentiate, operate like true media businesses, and deliver the services and capabilities advertisers actually need. Also inside: commentary from Roundel's Jenny Holleran, DG Media Network's Austin Leonard, WHS Media's Katie Blackburn, and more. The report just debuted on stage at The Drum's Commerce Media Global Leaders’ Forum, and you can get your digital copy using the link below.
Retail Media Summit UK is back for a fourth year, but not as you know it. 👀 Each year, more commerce media events enter the global circuit. They all promise to cut through the noise. Some do, others don’t. ✂️ We asked ourselves: how do we go bigger in 2026? The answer was simple: go smaller. Introducing the Retail Media Leadership Summit brought to you by SMG! An intimate VIP retreat, designed specifically for commerce media leaders, the summit has a simple focus: high-impact exclusive content for RMN leaders, with tailored insights, closed-door discussions, and meaningful peer connections that will accelerate your retail media strategy.
As we head into the weekend, we’re excited to spotlight the incredible teams, leaders, and projects across SMG that have recently been recognized. ⭐ We’re proud to share that we’ve been shortlisted for 12 RetailX Retail MediaX Awards and nominated in 4 categories at The Drum Commerce Media Awards. With recognition across SMG and our RMNs, these nominations exemplify the passion, collaboration, and innovation that our people and partners at SMG bring to work every day. 💛 Congratulations to everyone recognized!
Recently, our SMGreen team brought together 16 volunteers from across our London hub for a day out on the River Lee in Hackney 🌿 SMGers from {Capture}, Plan-Apps and Media teamed up with Canal & River Trust for the second time, supporting their work to protect and restore the UK’s waterways. A proper team effort - getting stuck in, working together, and doing something positive to support our local environment. Big thanks to Canal & River Trust for having us back!
