Stark Industries, a fictional multinational software company, has recently purchased Demandbase’s ABM Platform for their Marketing department after finding success advertising with Demandbase. They have been educated on the benefits of ABM from the Demandbase Sales team, but ABM Platform will be their first step to building an ABM strategy.
Please use this template to create a presentation of seven slides or less and be prepared to discuss how you would educate Stark’s Marketing team on ABM Platform’s value, its rollout and projected success. This is not a ‘training session’ for end-users. You are presenting your utilization and value plan to Stark’s VP of Marketing, Sr. Director of Lead-Gen and Marketing Operations Manager.
Consider the following suggestions to help build your presentation:
How would define success for Stark Industries and what criteria would you use to define it?
How would you build customer buy-in to make the Demandbase and Stark partnership a success?
What cross-functional teams would you leverage from Demandbase and why?