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      Penguin Random House

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      Consumer Insights Interview

      12 Jul 2017
      Anonymous interview candidate
      Toronto, ON
      No offer
      Neutral experience
      Average interview

      Application

      I applied online. I interviewed at Penguin Random House (Toronto, ON)

      Interview

      I was called in for an interview quite promptly after the deadline had elapsed which is always appreciated. However, rather than the usual phone screening, the interview went straight to a panel of three people. They asked me four or so very general questions that I had to come up with specific examples for in order to make the questions make any sense (for example, they asked me: how would I approach marketing based on a title's metadata -- if you know publishing, this is kind of a pointless question for reasons I won't get into here). Although I answered all the questions well, they did not invite me to the next round of interviews because they felt my skills were too similar to the ones already possessed by the team. I found that response strange because if their team truly had my skills, they wouldn't be in the situation they are currently (namely, complete obscurity to the Canadian reading public). Too bad -- they are doing some interesting things, but perhaps not enough.

      Interview questions [4]

      Question 1

      How would you approach creating a marketing campaign out of a TI (aka Title Information )?
      Answer question

      Question 2

      How would you approach interviewing a customer at a bookstore?
      Answer question

      Question 3

      How would you pitch this job to senior management?
      Answer question

      Question 4

      Talk about any highlights in your marketing career.
      Answer question