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      Penguin Random House

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      Consumer Development Manager Interview

      31 May 2021
      Anonymous interview candidate
      Barcelona
      No offer
      Negative experience
      Difficult interview

      Application

      I applied through other source. The process took 3 weeks. I interviewed at Penguin Random House (Barcelona) in Nov 2018

      Interview

      The first stage of the interview was in person. The second stage was to complete a test that took 1 week to complete. The test was to create a brief and marketing campaign about a book release. I had to create a fake Google Ads and Facebook Ads account and replicate what I would do. I had to also enter in their CRM system and create an automation. It felt like they used my work as part of their research instead of a job interview. I have never before no after experienced something like that. Never heard from them after that.

      Interview questions [3]

      Question 1

      Estrategia: redacta un briefing proponiendo una estrategia de campaña para captar nuevos registros en torno al siguiente
      Answer question

      Question 2

      Adwords: como parte de la estrategia propuesta en el punto 1, crea en Adwords 2 campañas de Search con sus respectivos anuncios y 2 campañas de display con sus respectivos anuncios (copies y creatividades).
      Answer question

      Question 3

      Facebook Ads: como parte de la estrategia propuesta en el punto 1, crea en Facebook Ads 1 campaña (copies y creatividades).
      Answer question