Plays.tv interview questions

I was contacted by a recruiter for what seemed like an interesting position for Plays.tv. I had a 15 minutes interview with the recruiter with basic questions about my experience and knowledge. After that, I had a technical test of 3 hours to do at home. It was basically reproduce a piece of a design in React. I had to write the CSS as well. After that, I had 4 interviews of 30-45 minutes each on the phone with different people. Some were composed of questions about the way I work with others, some were more technical. But overall it went fairly well, I was able to answer the majority of the questions. All that, for a negative answer by the recruiter "they prefer to go for more experienced developers". To me, that's a bad excuse. My experience is clearly stated on my resume, I never hid it, I also talked about it during my first interview with the recruiter. Why wasting my time with a technical test and 4 more interviews if my experience is not enough? Really disappointing.