Mission: We believe that companies that fixate on customers are the ones that survive and grow. They sell more, have more engaged staff, lower costs and better product development. It all starts and ends with customers.
Our job is to help companies see the world ...
I have been working at Consumer Intelligence full-time (Less than a year)
After six years in the public sector for Government departments, I cannot emphasise enough how refreshing it is to work in such a diverse and people-focused environment. It is both depressing and indicative of the world we live in, how radical it was to start my induction training in a company that actually understands what diversity means and its value. So often in Bristol and beyond, if you work in a corperation or a remotely "prestigious" institution you'll be flanked by predominantly male, white-middle-class, over 50s. Implicitly, over time this can create excluding, even toxic work environments, especially for those that don't fit the bill. Aside from the protected characteristics, you can also tell that peoples different personality types have been assessed and put into mixed mindset teams to create a cohesive outlook to projects and innovation. If you know you're going to be frazzled and useless by 3pm you can go home, see your family and log back in later. The "Happiest Place to Work" rhetoric is over used these days but this genuinely is a great environment to excel in.
If you're used to working with suits it's quite the cultural leap. Some of the software training neds to be QC'd. The branding could be more sophisticated IMHO. I think the markets that the MD wants to take the company to are inadvisable for a business that solely operates on the premise that it has a 360 degree view of the entire market from a consumer perspective. It's going to be extremely difficult to extend this to heavily regulated or mega-market. It might be better to start in every small, feasible country then stand back and do global comparative analysis and forecasting thereafter.
Advice to Management
The MD doesn't look anything like his photo in real life and shouldn't be offended by new starters that don't recognise him.