Good-Loop Snapshot
Internet & Web ServicesIndustry
To turn advertising into a force for good.
Good-Loop takes money from advertisers, and gives it to charities.
But Good-Loop is not itself a charity: we do make money. We do this by making ads better for everyone: advertisers, viewers, publishers, and society. We are turning ads from a nuisance to be blocked, into a shared positive moment which funds social and environmental good. We also believe in treating internet users fairly, empowering them to be partners in the advertising and data ecosystem. Clients include Unilever, Kit-Kat, and Pepsi, and we've raised over £3 million for charity.
But Good-Loop is not itself a charity: we do make money. We do this by making ads better for everyone: advertisers, viewers, publishers, and society. We are turning ads from a nuisance to be blocked, into a shared positive moment which funds social and environmental good. We also believe in treating internet users fairly, empowering them to be partners in the advertising and data ecosystem. Clients include Unilever, Kit-Kat, and Pepsi, and we've raised over £3 million for charity.
