ITA Software Snapshot
When travelers book flights online, they may benefit from ITA's software. The company provides software and IT services to airline and online travel companies. ITA's primary product, QPX, is built into airline and travel websites to enable customer searches for flights, fares, and related information. Its clients include major airlines like United Continental and American, and online travel companies like Orbitz and Hotwire. Founded in 1996, the company has offices in the US and the Netherlands. ITA was acquired by Google in 2011 for $700 million in cash. Google will employ the company's technology to enhance its online flight information capabilities as it continues to diversify its range of digital services.
