Pointlogic Snapshot
Our mission is to help companies optimise the return on marketing budgets. We provide solutions that will empower them to make the best decisions in a collaborative environment, taking into account various stakeholders and the dynamism of client/agency relationships. We believe in and endorse marketing processes that allow for creativity, while at the same time understanding the need to focus on sales and improving brand KPIs.
Pointlogic, A Nielsen Company, is a global leader in bringing marketing planning solutions to brands, media agencies and media owners across the world. Our suite of sophisticated software helps clients maximize ROI and empowers organisations through our combination of extensive research and advanced analytics. These assets are the culmination of decades of experience in the global marketing space working with clients in over 100 countries. Pointlogic, A Nielsen Company, is headquartered in Rotterdam, The Netherlands, with additional offices in New York, Sao Paulo, London and Singapore.
