Projects by IF Snapshot
IF is a technology studio specialising in ethical and practical uses of data and AI. We have been defining and leading this emerging space since 2015. In that time, we’ve worked with the likes of Google, DeepMind, Oxfam, Bulb Energy and Open Data Institute.
Sarah Gold, IF’s CEO and founder, is a leading expert in emerging issues and trends in privacy, security and technology. The studio has an exemplary track record and unrivalled expertise in showing organisations how to collect, store and treat data so they are both ethically sound and commercially successful.
In 2015, Sarah’s research identified an emerging generation of customers who care about accountability and transparency. She saw an opportunity for companies that are able to prove themselves worthy of trust.
Now, IF works with companies that want to build lasting and trusted relationships with their customers. We design for agency, and integrate emerging technologies, transparency and accountability into companies’ products and services.
Sarah Gold, IF’s CEO and founder, is a leading expert in emerging issues and trends in privacy, security and technology. The studio has an exemplary track record and unrivalled expertise in showing organisations how to collect, store and treat data so they are both ethically sound and commercially successful.
In 2015, Sarah’s research identified an emerging generation of customers who care about accountability and transparency. She saw an opportunity for companies that are able to prove themselves worthy of trust.
Now, IF works with companies that want to build lasting and trusted relationships with their customers. We design for agency, and integrate emerging technologies, transparency and accountability into companies’ products and services.
