Rival Snapshot
Our mission is to understand how challenger brands do more with less. We have spent the last five years researching, interviewing, and building a community of challenger CMOs and founders to understand the principles and practices of the challenger playbook.
We are one of the fastest-growing marketing research and consulting firms in the US and UK, working with challengers like Oura Ring, Wonder, and Webflow to help them scale, and incumbents like Xerox, JP Morgan, and Unilever to help them innovate. Rival’s mission is to understand what challenger brands do differently to grow in categories that are being disrupted. Our research has been featured by the IPA, Ad Age, Campaign, Cannes, SXSW, and Web Summit, to name a few.
