Sounded great like a dream job, glorious international group of intelligent HNW influencers brands would be clamouring for!
Cons
It isn't and wasn't, full of the vacuous air-head party set bent on getting a free drink and thinking they are somehow in some elite club, thee was no real interest or engagement from users that could deliver anything tangible, and ad agencies were very wise to this by the time they bought it to market to be monetised
