Apple Reviews
Updated 7 Dec 2023
Found 34,480 of over 41K reviews
- Popular
- Most Recent
- Highest Rating
- Lowest Rating
What are your colleagues talking about?
Top Review Highlights by Sentiment
Excerpts from user reviews, not authored by Glassdoor
- "Great benefits and a nice feeling to be apart of a the worlds most valuable brand." (in 4842 reviews)
- "Great culture and ability to work your way up if you are motivated or interested in a career at Apple." (in 1013 reviews)
- "The team is great and you bound with peers that make your days easier and manage the overall stress" (in 707 reviews)
- "No work life balance (made you feel bad about taking time off for mental health reasons)" (in 1380 reviews)
- "But know that there is 0 accountability for bad managers and so there are toxic teams that go undetected." (in 804 reviews)
- "They are very hard on you about taking time off and want you to always be at everything." (in 224 reviews)
- 5.0FEATURED REVIEW22 Aug 2023Product SpecialistFormer Employee, more than 3 yearsLeicester, England
Pros
Great perks and benefits Huge focus on employee wellbeing The team is incredibly diverse Regular catch-ups with senior management about progression
Cons
It can be very busy at peak times but that comes with retail
- 5.04 Dec 2023SpecialistFormer Employee, more than 5 yearsKingston upon Thames, England
Pros
Good hourly rate for UK retail drone
Cons
Same thing everyday, very boring, tedious, you will turn into a robot and any creative aspirations you once had will be destroyed.
- 5.020 Nov 2023Sales SpecialistCurrent Employee
Pros
Good pay Most people are great to work with Alway able to learn new skills or be frank about want to be promoted in a different role or location Able to apply for roles outside of your country flexible working. Unlikely to be laid off Private healthcare (mostly never pay excess fees) gym, transport, dental and sick leave all paid for 4 - 8 week paid sick depending on tenure Product discounts - all apple products and non apple accessories discounted for 10 -27% depending. Apple music, apple arcade, apple fitness - FREE
Cons
Still retail, so you do have metric and targets to achieve. Most days are filled with getting numbers up. Just learn what is expected of your and do your best. Ask questions before you make mistakes.
- 3.01 Dec 2023SpecialistCurrent Employee, more than 1 yearStratford, London, England
Pros
Inclusive and diverse and quite flexible shift times
Cons
Management are quite lazy, very quick to hand out investigations and get their staff fired, can’t really take constructive criticism well
- 3.05 Dec 2023Account ManagerFormer EmployeeLondon, England
Pros
good holiday good benefits fun company to work for
Cons
retail management needs more training
- 4.04 Dec 2023Retail Sales AssistantFormer Employee, more than 1 yearLondon, England
Pros
ENJOYABLR and rewardiung to sell to customers
Cons
Boring and can get repetitive at times
- 4.029 Jul 2023Mac GeniusFormer Employee, more than 8 yearsBelfast, Northern Ireland
Pros
- great sandbox for actual technical job - really well structured training and support - great opportunity to meet people - great CV builder for students
Cons
- Hard to make moves upward on the career ladder - Retail and Corporate do not mix, to the point that it is like two different companies - Middle management suffocates individual progress and destroys innovation - Cultish pressures - to be the best is "good enough" this year, maintaining this high level of service and training year after year is viewed as at best staying the same which is translated as getting worse. With pay increases for exceeding expectations of 0.2% of the annual salary on top of 2% for achieving these high levels of performance. - Career experiences doing highly paid specialist work at the same pay rate as doing your current job! Showing that you are fully capable of the specialist job and then returning unceremoniously to your old job at the end with no new role or responsibilities to recognise the time spent learning. Why? - Customer service is getting diluted into upselling
- 3.020 Jun 2023Technical SpecialistCurrent Employee, more than 1 year
Pros
Base salary is great for students. Benefits are great (health cover, pension, stock plan, discounts etc) Easy to adjust availability to suit needs Supportive colleagues Feels like a community
Cons
Recruiting processes is backwards, company values headcount over skill and you will be overlooked for higher hour positions/roles in favour of staff with less experience. This is due to the interview questions being “marked”. Personal skill or experience is not valued. At times new roles which are filled seem like a diversity hire. Management are PR people who will make promises to keep you happy but are almost never carried out. Overtime was recently cut for everyone with no explanation or acknowledgment from managers. They act as if nothing has happened. Borderline impossible to get more hours, so you better be happy with your minimum contract. If you are off sick you will be nagged to attend a “Bupa health session” which feels like an Apple way of spying on your health. The scheduling app “workjam” is awfully slow for a company designed around sleek and elegant products. This app is clunky and hard to use. Company offers “Career experiences” which are 6 month programmes where staff can take on roles like “lead” or “training”. These roles do not come with a pay increase and 99% of the time do not see the person in that experience progress into the roles they were performing. The whole programme feels like a way to get extra labour out of people without having to pay the extra.
- 5.01 Dec 2023Retail AssistantFormer Employee, less than 1 yearLiverpool, England
Pros
Team culture, engagement and spirit
Cons
Fortification of knowledge could be a better focus.
- 3.01 Nov 2023Apple GeniusCurrent Employee
Pros
Pay is really good. Benefits are amazing. The people make it all worth it and we're exposed to a lot of really cool tech.
Cons
Worked really hard it makes it hardly worth the pay. The leadership team is all over the place, making decisions and going back on them. The policies are followed but management really lacks heart and empathy.
Relevant posts in this industry

Tech
Bowl for Tech industry professionals.
Apple Reviews FAQs
Apple has an overall rating of 4.2 out of 5, based on over 40,910 reviews left anonymously by employees. 81% of employees would recommend working at Apple to a friend and 75% have a positive outlook for the business. This rating has been stable over the past 12 months.
81% of Apple employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Apple 3.6 out of 5 for work life balance, 4.1 for culture and values and 3.8 for career opportunities.