Deichmann Reviews

2.8

34% would recommend to a friend

(398 total reviews)
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Heinrich Deichmann

48% approve of CEO

35% positive business outlook

Deichmann has an employee rating of 2.8 out of 5 stars, based on 398 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Deichmann employee rating is 21% below average for employers within the Retail and wholesale industry (3.5 stars).

Reviews by job title

398 reviews
1.0
7 Jun 2026
Recommend
CEO approval
Business outlook

Pros

20% staff discount and the opportunity to develop resilience and multitasking skills in a demanding environment

Cons

District management appears to be heavily focused on KPIs, often relying on generic motivational messaging rather than providing meaningful support or practical guidance. There can be a lack of clarity around company policies, and commitments made by management are not always followed through on. Communication between district management and supervisors can sometimes feel dismissive, with a strong emphasis on performance metrics and reducing staffing costs. This can make it challenging for teams to consistently achieve targets while maintaining morale and service standards. There is a noticeable lack of training and development across multiple levels of the business, which can leave employees feeling unsupported in their roles. Staff wellbeing often seems secondary to operational demands, and there is limited flexibility or understanding when dealing with workplace challenges. Expectations are frequently high, with tight deadlines and significant workloads. Unpaid overtime can become commonplace, and work is often scrutinised in a way that feels more critical than constructive, which can negatively impact confidence and motivation over time. There is also an expectation to remain engaged with work communications outside of paid hours. Group chats can become overwhelmed with requests for updates and routine questions, creating an “always available” culture that can make it difficult to maintain a healthy work-life balance.

2.0
3 Jun 2026
Recommend
CEO approval
Business outlook

Pros

The people are nice to work with depending on the area

Cons

Literally everything else, unpain overtime, company clicks and groups in management, branch funding favoritism, last minute corporate changes which puts the store behind and then district managers are upset that the store is behind. This company is fighting the tide, without its pricing advantage it would go down under

1.0
1 Jun 2026
Recommend
CEO approval
Business outlook

Pros

20% off shoes, 50% of every year for work shoes but alters depending on your contracted hours. These discounts are just for your self not even for friends and family.

Cons

Where do I even begin? There is a constant expectation to work unpaid overtime. If you don't stay behind for 40+ minutes every day to tidy up and "support the team," you're often made to feel like an outcast. This is despite contracts clearly stating that overtime should be paid. The workload is completely unrealistic. Sales events, promotions, and store layout changes are regularly piled on top of each other. In a single week, you can be dealing with multiple promotions while simultaneously moving the entire store layout. For a German company, you would expect efficiency and organisation, but unfortunately, that couldn't be further from the reality. Promotional changes are particularly frustrating. Something as simple as a full window display change can take several hours, yet management expects it to be completed within an hour, often while you're also serving customers on the tills non-stop. The expectations placed on staff are simply unreasonable. There are no meaningful increases in bonuses, limited opportunities for progression, and little investment in employees. Management continues to hire additional staff despite already struggling with payroll budgets, only for hours to be cut back later. Employees are left carrying the burden of poor planning. One of the most unacceptable situations involves a key holder at our store. She was hired with the understanding that she would be working as a key holder, yet she continues to be paid a Sales Assistant wage. She carries out all key holder responsibilities and regularly performs duties at the level of a supervisor or manager. Despite repeatedly raising the issue with management and requesting the pay she was promised and has clearly earned, she has been denied. Yet she is still expected to run shifts, manage staff, execute daily operations flawlessly, and take on significant responsibility for very little reward. Personally, I would not recommend this company to anyone considering applying. You may think you'll be able to set boundaries or that these issues won't affect you, but the culture runs much deeper than that. The company appears to care far more about figures, targets, shoe care sales, and promotion launches than it does about the wellbeing of its employees. Being expected to complete multiple promotional launches in a single day, while simultaneously managing customers and day-to-day operations, is simply unrealistic. The pressure from senior management continually filters down through the business, creating an exhausting and demoralising working environment. In short, this company does not value its employees in the way it should. Based on my experience, I would strongly advise anyone considering a role here to look elsewhere.

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Glassdoor has 727 Deichmann reviews submitted anonymously by Deichmann employees. Read employee reviews and ratings on Glassdoor to decide if Deichmann is right for you.