Evolving Company - Na 12th Tribe Employee Review

5.0
22 Jun 2025
Recommend
CEO approval
Business outlook

Pros

I’ve been with this organization for a while and have witnessed firsthand how much it’s evolved. It’s clear some of the recent negative comments are coming from individuals who were either let go quickly when it became clear they weren’t the right fit, or who chose to leave when they didn’t get what they wanted. Ironically, many of them contributed to the very challenges they’re now criticizing. The truth is: building a business from the ground up—especially one as fast-moving as this—isn’t for everyone. The CEO started this brand at 24 years old, navigating immense growth with minimal resources and limited support. Like any young company, some early hires didn’t work out. Many lacked the experience or mindset needed for the demands of a high-growth environment. And unfortunately, not everyone left gracefully. But what I can say is the culture today is night and day from what it once was. In the past year alone, we’ve increased retention by 70%, strengthened leadership, and expanded departments with experienced, high-performing talent. The team is energized, collaborative, and truly getting stronger by the day. Before making assumptions based on a handful of upset voices, I’d encourage anyone to take a closer look at the full picture—and the real momentum happening here. We promote from within, more than just a "vibe" and only going up from here. PS - you should see our 401K package;) Ladies, showing hate - sit down.

Cons

We continue to hire, but we'd like to hire faster.

Explore other reviews about 12th Tribe

5.0
23 Jun 2025
Recommend
CEO approval
Business outlook

Pros

management has improved, new COO on board is great to work with, working with such a hard working team has been rewarding and learning new ways of handling graphics has been awesome

Cons

Young Company, Fast paste, new management

1.0
3 Apr 2026
Recommend
CEO approval
Business outlook

Pros

There are some genuinely lovely and hardworking people here that don’t deserve half of what they have to put up with at this company.

Cons

Are you looking for expert gaslighting, negative company culture, public humiliation in front of coworkers and customers, being belittled on a daily basis, and a mediocre product? 12th Tribe is everything Glassdoor, and myself, say it is. Listen to the reviews, you won’t be able to make a positive change here, you’ll barely be able to keep your head above water. The CEO is a wanna be influencer who should’ve stuck to being just that, running a business isn’t for everyone girl! This entire company is driven by ego instead of grounded in reality. The leadership team is one of the most incompetent, immature, and outright useless group of people I’ve ever had the displeasure of working with. Constantly playing the blame game, incapable of taking any form of accountability, and one specific manager who will go out of their way to isolate you if you don’t agree with everything they say. The quality of the management is also reflected in the quality of the products. If you shop here be prepared to wear your items 1-5 times before they fall apart, don’t even get me started on the return policy. I come back to the 12th Tribe Glassdoor when I’m feeling low, it always cheers me up to see nothing has changed, and never will.

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