12th Tribe Reviews

2.3

24% would recommend to a friend

(46 total reviews)

24% positive business outlook

12th Tribe has an employee rating of 2.3 out of 5 stars, based on 46 company reviews on Glassdoor which indicates that most employees have an average working experience there.

Reviews by job title

46 reviews
1.0
3 Apr 2026
Recommend
CEO approval
Business outlook

Pros

There are some genuinely lovely and hardworking people here that don’t deserve half of what they have to put up with at this company.

Cons

Are you looking for expert gaslighting, negative company culture, public humiliation in front of coworkers and customers, being belittled on a daily basis, and a mediocre product? 12th Tribe is everything Glassdoor, and myself, say it is. Listen to the reviews, you won’t be able to make a positive change here, you’ll barely be able to keep your head above water. The CEO is a wanna be influencer who should’ve stuck to being just that, running a business isn’t for everyone girl! This entire company is driven by ego instead of grounded in reality. The leadership team is one of the most incompetent, immature, and outright useless group of people I’ve ever had the displeasure of working with. Constantly playing the blame game, incapable of taking any form of accountability, and one specific manager who will go out of their way to isolate you if you don’t agree with everything they say. The quality of the management is also reflected in the quality of the products. If you shop here be prepared to wear your items 1-5 times before they fall apart, don’t even get me started on the return policy. I come back to the 12th Tribe Glassdoor when I’m feeling low, it always cheers me up to see nothing has changed, and never will.

2.0
21 Feb 2026
Recommend
CEO approval
Business outlook

Pros

There are some projects that are interesting.

Cons

It’s honestly impossible to work with insane people, and the leadership of 12th Tribe is filled with a lot of them. This company is headed by problematic and unreasonable leaders who never listen to the employees. They impose what they want, regardless of how ineffective and terrible their ideas are. They’re the type of leaders who don’t lead but only boss people around.

1.0
14 Jan 2026
Recommend
CEO approval
Business outlook

Pros

A visually interesting brand presence exists.

Cons

Internal operations lack structure, which creates confusion and frustration. Direction changes suddenly, often without explanation or alignment. Expectations are implied rather than clearly stated, leaving people guessing how to succeed. Feedback feels subjective and inconsistent. The chaos undermines any excitement the brand initially creates.

Viewing 1 - 3 of 46 Reviews

Glassdoor has 50 12th Tribe reviews submitted anonymously by 12th Tribe employees. Read employee reviews and ratings on Glassdoor to decide if 12th Tribe is right for you.