30 May 2016
Anonymous employee
PUMA Response
10yThank you for your honest feedback on your former job at PUMA! We´re glad to hear that you like the PUMA brand and it´s dynamic environment.
The repositioning of PUMA as the World’s Fastest Sports Brand, which we began in 2014 with the largest brand campaign in company history, was clearly the focus of our activities again in 2015. Our objective was and is to demonstrate that PUMA is back in sports and that our brand has great assets and a distinctive attitude: Brave, confident, determined, and joyful. Our further strategic priorities are to improve our product engine, the quality of our sales and distribution, to optimize our organizational structure and to renew the IT infrastructure.
We strongly believe, that this is the right way to push the brand forward!
We wish you all the best for your future career!