Pros
I came from a pretty unconventional background and honestly wasn't sure how it would go at first. But what surprised me is how fast you get thrown into real work. Not "here's a task list", more like "here's a problem, figure it out." Which can feel intense at first but you grow into it quickly. The AI stuff isnt just marketing. Leadership is genuinely thinking about where agencies are going in the next few years and you get to be part of building that. Eric is very vocal about his vision which takes some getting used to lol, but once it clicks, you realize the direction actually makes sense. What I appreciate most is that things you build get used. Like the sales team opens the tools you ship every morning. That kind of feedback loop keeps you motivated.
Cons
The pace can be a lot when you first join. If you're used to a more structured environment it might take a few weeks to find your footing. Not a dealbreaker at all, just something to be ready for.