Pros
Family like feeling with a bittersweet love for one another. Stormfront is however there when an Apple Store is not - granted storefronts location are good.
Cons
Stormfront Retail has not only been accused of conning people, it has a biased HR department (which a formal investigation is going to be taking place), falsifying figures, lying to customers in order to gain more profit. Internal Apple information sold on via Craigslist and when reported to Head Office, no action was taken. I have worked for stormfront for around a year now, I have dealt with almost every department with the company and can say their is only a handful of staff you are able to trust and depend on. Stormfront Retail Limited, as one of the UK's largest AASP and APR it has the lowest standard and quality for its customers and staff that I have ever seen. From being discriminated against for my medical conditions to being 'disowned' by a fellow co-worker for my sexual orientation; no action was taken. It disgraces me to know that the company, including the retail director knows about and has not made any formal action.