LEGO has lost its way - Anonymous employee the LEGO Group Employee Review

Amazing colleagues - who get frustrated and take their talents elsewhere when it becomes clear that they will never be able to grow or bring fresh ideas to life within this highly political company Wonderful product - that they ceased to innovate decades ago and is now rapidly losing ground to a) cheaper competitors and b) digital experiences with a smaller footprint and greater novelty Fantastic brand recognition - but unfortunately, a company stuck in rural Scandinavia, with most design management being locals without diversity training or understanding of other cultures, is a company that will never truly be global.