The share price is an honest reflection of how bad things are internally at Genius
Pros
Hands on experience learning how bad a company can be run
Cons
No structure to sales process Leadership don’t understand the various products the teams need to sell or who they can sell to - top accounts get ring fenced by sales leadership as “they have more experience with tier one customers” but it’s not their fault when they churn. Genius purchased multiple companies in 2021, without any plan for a GTM strategy. Half way into 2022 sales targets for 2022 were set, capping commissions unless you were able to sell all products Genius offered, without training teams on how to sell all products. The company is struggling financially and recently sent round questionnaires asking if people would be willing to take a pay cut and go part time. This was followed by redundancies. Leadership’s answer for not knowing how to sell all products is to drop prices and bundle all products together, so you have clients turning up to calls unsure of what they have bought and then the teams are blamed when they inevitably churn. No internal communication, the HR department are lost and recently boasted on a call that they respond to just over 10% of feedback (with copy and paste replies). No one knows why the share price keeps tanking, and leadership just point the finger at anyone but themselves. No progression pathways Good people are leaving all the time No onboarding for new sales people, no proper territory planning, everything is made up as they go The last time they did an all hands, it went so badly they stopped doing them. Their finance manager admitted to paying people in the lower quartile of market rates! This is not the place to go if you want to be successful
